So, here's the latest thing it seems, music videos on the interweb that you can get involved in. Arcade Fire's has to be the more interesting of the two; using Google Earth to include your own neighbourhood in the plot of the video, a long with a mixture of animation and film. Every users video is different and you can save your own and share it, quite a nice idea really. The downside though being that it requires Google's own browser 'Chrome' to play with best results. Take a look below though, it doesn't take much time or effort to install the browser...
thewildernessdowntown.com
Broken Bells' is a lot more interactive in the sense that you fly your mouse all over the shop to encourage crazy results; I use the word 'crazy' quite loosely though as whizzing through space becomes a bit tedious after a while. Not knocking it though, its exciting to see music videos get a bit more creative with contemporary forms of media and I'm looking forward to seeing what else pops up in the future.
brokenbells.com/october
